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My trade show exhibit experience began at an early age round the dinning table. My dad, Joseph LoCascio, would come home every evening with fascinating stories about designing and building displays and exhibits at various New york exhibit houses where that he worked as graphic artist.

Once the projects he worked on were completed he'd take your family into Nyc and show us the outcomes of his artistic handiwork, which regularly included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and differing displays at the New York Stock market and the World Trade Center. Many other Sell Gold Irvine CA of his could be on display at industry events at the New york Coliseum, Waldorf Astoria, or the newest York Hilton.

My admiration for my father's artistic talents started when I would be invited to become listed on him for his local freelance work on weekends. I'd help him load the car with his art supplies after which watch in amazement as he laid out and hand-lettered a bank's new window sign in gold leaf, or even a company's name on a truck door, or perhaps a new sign for a local church.

The exhibit building business was cyclical, and there were times when work was scarce plus some shop workers had to be let go for some weeks. Other times there was too much work, Cash For Gold Irvine CA which called for hiring more people and working overtime and weekends to complete exhibits.

My possiblity to work with my father at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time working arrangements, including weekends, to complete multiple exhibits in time for the National Hardware Show in Chicago.

I jumped at his offer and was excited never to only be making $1. 50 an hour at the age of 14, but in addition to get to assist my dad and begin learning the exhibit building business from the ground up. My work that first weekend - and others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the ground, watchfully peeling frisketed graphic panels, and mixing paints.

I knew immediately that the exhibit business was where I wanted to spend my career. During high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, which included Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

A major career transition came when ECI won the brand new Olivetti Underwood account and needed a merchant account executive to manage their multiple product exhibits for significantly more than 40 trade shows per year. I applied, interviewed, and got the task. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in New york city.

At 22, I was enjoying a dream job, learning the intricacies of being an exhibit account executive and looking to Gold Buyers Irvine CA the future when, unsuspectingly, ECI was sold to IVEL, which will be today part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, Ny. For me personally, it had been unreasonable to work in and go Brooklyn when i still enjoyed living an very nearly carefree and independent lifestyle at my parents' home in Bergenfield, New Jersey, where I grew up. But if moving out for a job was a necessity, I thought moving to California might be a better choice.

With an eye for adventure, travel, and an urge to start fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in Bay area. I was hired following a great interview. I had contracted Stewart Sauter often before to create and dismantle Olivetti Underwood's exhibits and had established a great working relationship with Mr. Tony Panacci, who I would work for. My job was supervising the setup, servicing, and dismantling of all exhibits sent to Stewart Sauter from exhibit houses from throughout the country.

My tenure in Bay area was short-lived, but because while establishing exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He wound up offering me employment as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Getting the opportunity to jump from the vendor side of the business to the client side was a dream I had developed as i watched the entire staff at Exhibit Craft organize and clean up the shop in preparation for one of its client's visits. 1 day I believed to myself, "Someday I want to be the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to make use of live theatrical presentations, developed by the highly talented Hardman and Associates from Pittsburgh, PA, to exhibit exactly what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to effortlessly present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for around 60 visitors. When the presentation ended, the doors would open and visitors would walk by way of a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and filled out sales lead forms for additional information or sales calls.

UNIVAC's marketing experts understood early on that in reality a computer was merely a machine and that it was the ability of its various software applications that made probably the most sense to booth visitors. In the often cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and often esoteric information required total get a grip on of the exhibit environment.

Annually later I accepted a job with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Industry events and Exhibits. This included supporting their Video Tape, Computer Media, Office Products and services, and Computer Peripheral business units. Immediately after arriving, Memorex decided to launch new audiotape products and I began working on their introduction at the Electronic devices Show in Chicago.

The online strategy because of this crucial first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and that which was then on the market. We needed seriously to show prospects how Memorex cassettes would outperform recorded music when compared to reel-to-reel 3M and BASF audiotape, which at the time dominated the worldwide audiotape market.